Marketing · Brand Strategy · Visual Storytelling

I turn complex ideas into clear, human stories.

I’m Andrea Dogbo, a marketing professional who combines customer insight, content strategy, research, and visual design to make information easier to understand—and brands easier to remember.

Explore selected work Let’s connect

6selected projects

MSMarketing, ASU

4+years in customer experience

Selected work

Strategy with a visual point of view.

01 / 48in48 nonprofit website

Parker’s Place Foundation

A clearer digital home for older adults, caregivers, and community partners.

During a 48-hour nonprofit web sprint, I helped turn Parker’s Place Foundation’s mission into a clear, accessible 10-page WordPress experience. I organized and uploaded 38 approved images, applied the design system, built the page structure and navigation, published the header and footer, reviewed page copy, linked calls to action, and completed responsive QA.

My role: Web design, content implementation, WordPress build, mobile QA
Deliverables: 10-page site, design system, navigation, responsive QA
Audience: Adults 65+, caregivers, and community partners

Web designContent strategyWordPressAccessibility

View the website

Home pageRooted in Community, Connected to Thrive

Older adults and caregivers gathering together, featured on the Parker’s Place About Us page

About UsSupport to live safely, independently, and with dignity

Community members at an activity table, featured on the Parker’s Place Find Resources page

Find ResourcesYou don’t have to figure it out alone

02 / Independent passion project

Policy Talks 101

Making auto insurance feel less intimidating—and more useful.

I identified a recurring customer gap: many policyholders struggle to understand the nuances of coverage, deductibles, and liability. Policy Talks 101 turns those topics into approachable social content built for everyday audiences.

My role: Concept, research, copywriting, visual design, video editing
Audience: New and everyday auto-insurance customers
Deliverables: Educational reels, infographics, brand concepts

Customer insightContent strategyEducation

Policy Talks 101 infographic explaining an auto insurance deductible

03 / Nonprofit marketing

Artistic Apothecary

Fundraising communication rooted in art, access, and community.

I translated the organization’s programs and sponsorship needs into an integrated set of accessible visual stories. The process included multiple creative directions, stakeholder selection, and feedback rounds before final delivery.

My role: Marketing consultant and graphic designer
Outcome: High-resolution campaign assets valued at an estimated $4,212
Focus: Fundraising, independent artists, liberatory storytelling

Information designStakeholdersFundraising

Artistic Apothecary infographic celebrating paper zines

Artistic Apothecary data-led community zines sponsorship infographic

Artistic Apothecary community zines sponsorship infographic with impact statistics

04 / Small-business brand strategy

CloudCycle

A memorable identity for a more responsible disposal experience.

I worked with a small-business owner to shape the audience, positioning, content direction, and visual identity for CloudCycle. The work connected an approachable mascot-driven brand with clear real-world product communication.

My role: Marketing consultant, content producer, brand collaborator
Deliverables: Strategy, identity concepts, multimedia content, product visuals
Goal: Build recognition and make proper vape-waste disposal easy to understand

Brand strategyIdentitySmall business

CloudCycle vape waste disposal product specification concept

05 / Marketing research

Lowell Observatory Astrophotography Study

Finding a premium audience for an experience that is difficult to replicate.

I analyzed the competitive landscape for a research-grade astrophotography experience, evaluating pricing, positioning, audience barriers, market forces, and alternatives ranging from online courses to guided desert workshops.

Methods: SWOT, PESTEL, competitor analysis, interviews and questionnaires
Insight: Exclusivity and expert access were key value drivers; price clarity was the central barrier
Opportunity: Target affluent experience seekers and passionate astrophotography communities

Research appendix available upon request.

“A once-in-a-lifetime, science-backed experience you can’t replicate at home.”

Primary advantageExclusive telescope access

Primary barrierUnclear value at a premium price

Best channel fitVisual content + niche communities

06 / Visual content

Celebration Editorial

A color-led portrait series with an energetic, cohesive narrative.

I led the shoot from concept through final delivery, creating a saturated party-world through styling, composition, lighting, and post-production.

My role: Photographer, creative director, and editor
Creative focus: Art direction, portraiture, color story, visual sequencing
Application: Editorial, campaign, and social-first visual content

PhotographyCreative directionEditing

Pink celebration editorial photography portfolio board by Andrea Dogbo

About

Curious about people. Serious about clarity.

I bring together a master’s degree in marketing, hands-on project work, and four years of customer-facing experience. That combination helps me see both sides of the work: what a brand needs to communicate and what a real person needs to understand.

My strengths span content strategy, customer insights, brand development, research, graphic design, photography, and cross-functional collaboration.

Read my résumé

Contact

Let’s make something easier to understand—and harder to forget.

andreadogbo@yahoo.com LinkedIn

Litchfield Park, Arizona · Open to relocation